Branded merchandise serves multiple purposes from employee engagement to customer gifts to event presence to revenue generation. MarketDing's merch program setup services handle the complexity of establishing merchandise operations including product selection, supplier relationships, ordering systems, and fulfillment logistics.
We research product options that align with your brand positioning and target audience preferences, identifying items that recipients will actually use rather than disposable promotional products. Our vendor relationships provide access to quality manufacturers at competitive pricing, while our experience guides you away from common pitfalls in merchandise programs.
Whether you're creating an internal company store, establishing customer merchandise, or simply streamlining ad-hoc merchandise needs, proper setup ensures efficient operations that reflect well on your brand. We handle technical and logistical details so you can focus on strategy and design while having confidence in execution.
Program setup includes product research and recommendations, supplier vetting and selection, online store platform selection and configuration if needed, design file preparation for production, ordering process documentation, and fulfillment logistics coordination. We establish systems that make reordering straightforward as you deplete initial inventory.
For ongoing programs, we document processes for managing inventory, processing orders, handling returns or issues, and updating products as your brand evolves. We also provide guidance on pricing strategies if you're selling merchandise rather than giving it away. This comprehensive setup ensures your merchandise program operates smoothly and professionally from launch, creating positive experiences rather than operational headaches.