Strategic press releases communicate key announcements, enhance visibility, and support SEO through quality backlinks from news distribution networks. MarketDing's press release services handle writing, distribution, and amplification of your newsworthy announcements to reach relevant audiences through appropriate channels.
We develop press releases that balance news value with SEO considerations, creating content that news outlets and search engines value while effectively communicating your message. Our distribution strategy targets relevant journalists, industry publications, and geographic markets to maximize appropriate coverage and visibility.
Press releases serve multiple purposes beyond media coverage, including SEO value from syndication, content for your website and newsletters, and supporting materials for sales and business development. Our comprehensive approach ensures releases deliver value across these dimensions while maintaining journalistic standards and credibility.
Press release services include strategic planning to identify optimal timing and angles, professional writing following AP style and news release best practices, multimedia asset coordination (images, documents), distribution through appropriate wire services and direct media outreach, and monitoring of pickup and coverage. We handle all technical aspects of distribution while you focus on core message approval.
Following distribution, we track how widely releases are syndicated, identify media coverage opportunities, and provide visibility into traffic and links generated through release. We can also amplify releases through your owned channels including website, email, and social media. This comprehensive approach maximizes the value of each release beyond one-time news coverage.